The Main Categories in the Hospitality Industry
The mantra today in the hospitality business might be “customization, customization, customization,” but that means hotels and travel service providers must really get to know their clients. Fortunately, there are more tools than ever to help those in the industry learn details about guests’ lives, travel tendencies, and vacation preferences.
What kind of difference can that knowledge make to the bottom line? Huge. Hoteliers won’t waste time trying to sell spa treatments to nature junkies. French restaurants can target hopeless romantics around Valentine’s Day. The smart marketer takes all possible traveler information into account when targeting messages.
So, how well do you know your customers? This infographic can offer some insight on the main client categories in the hospitality universe.
Related post: Vacation Packages Offer Many Varied choices
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